Learning outcomes
You will learn...
- The basic principles of luxury brand marketing
- How to create a simple 1 page marketing plan
- How to use canva
- How to create and edit reels and short videos
- Self reflection and analysis skills
Course materials include:
- Marketing workbook and activity book
- Marketing plan
- Social media content planner
- How to create and edit a short promo video guide
- How to use Canva step by step guide
- How to use Reels step by step guide
- Resource Videos & PDF's
- Reflection sheets
- Recommended reading list
Course completion is assessed by on-going engagement and completion and review of activity and reflection sheets.
The Pure "How to promote your art" course is currently being assessed for Accreditation by the CPD Standards Office.
Lesson Activity
Set your 3 key outcomes goals for this programme.
Make sure the goals you set are SMART: specific, measurable, achievable, realistic and time based
9 Lessons
Welcome
This short course will consider clarity, communication, connection, marketing channels, planning, content, action and congruency.
Read the text, watch the videos and make notes as you go in preparation for completing the activities.
Don't rush; consider what you are reading and maybe take a deeper dive into some of the subject areas that grab your interest.
This course includes a social media content planner template, a marketing plan template and simple guides on how to create a short video, reels for instagram and how to use the design tool Canva.com
Other Available Portals
