How to Promote Your Art

Marketing is an essential skill for artists to gather if they wish to grow a successful career and sell their artwork. This self directed course will help you quickly gain clarity and devise a marketing plan and content plan you can implement yourself.

You can begin this popular course at anytime so why not start unlocking your potential today.


10 Modules

Welcome

This short course will consider clarity, communication, connection, marketing channels, planning, content, action and congruency.

Read the text, watch the videos and make notes as you go in preparation for completing the activities. 

Don't rush; consider what you are reading and maybe take a deeper dive into some of the subject areas that grab your interest. 

This course includes a social media content planner template, a marketing plan template and simple guides on how to create a short video, reels for instagram and how to use the design tool Canva.com

Meet the Team

Pure is a professional organisation which has been supporting the creative community in unlocking their full potential since 2009.  We have a proven track record in being transparent, honest and inspirational.

We support artists in making the right choices in order to develop their career and side step self sabotage.

We enable opportunities to learn, take action and get involved.

We act as both cheerleader and annoying friend; the one who always asks the difficult questions and encourages you to try just that little bit harder so you can go that little bit further!  

Warm up activities

Before you begin, if you haven't done so already, please complete the warm up activities.

Resource PDF's

Here are the PDF's you will need to read or complete as part of this course. We have placed them all here in one place, so they are easy to find. 

Marketing workbook and activity book

Marketing is the action or business of promoting and selling products, including market research and advertising. 

Marketing your art is complex and continually evolving as technology expands and develops, but the fundamentals never change; amplification is the key. 

This course will guide you towards creating your own marketing plan reflecting the Picasso approach to amplification.

Course completion

Once you have completed the course and uploaded all of your evidence, please contact us by email at lesley@pureartsgroup.co.uk to organise your graduation 1-2-1 session. 

Bonus

“Writing is an act of ego, and you might as well admit it. Use its energy to keep yourself going.”

- William Zinsser

Modules for this portal 10
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