'Grow your art business' Foundation Programme
The CPD standards office accredited ‘Grow your art business ’ foundation programme aims to help ambitious and motivated artists get the essential industry knowledge and business skills you need to unlock your potential and fast track your career growth, without allowing old habits, negative limiting beliefs, fear and overwhelm to hold you back from your dream art life.
The programme consists of 5 modules plus 1 welcome and 1 warm up module, and includes 4 hours of 1-2-1 mentoring and coaching and group Q&A sessions.
You will develop...
- A greater awareness of yourself and an understanding of your personal behaviour and motivations
- A mind-set that underpins and positively supports your continued growth and development.
- The knowledge and practical skills required in order to support you in initiating and developing a successful career within the art field
You will learn...
- To understand your core self, your motivation, ideas, processes and practice and consciously manage these for your own benefit
- To understand and be able to articulate your work and purpose to a general audience
- Mindfulness practices
- Pricing methodologies
- Self-reflection and analysis skills
- Business, marketing and strategic management skills
- The skills to make conscious, informed choices about your professional practice and confidently take action.
Evidence of learning will be required to graduate.
Once you have graduated you will receive:
- Digital Certificate
- Badge for your website
You will also be invited to become part of the exclusive Pure Potential Alumni group (PPA), only open to those who graduate on a Pure CPD accredited programme.
Benefits of being a Pure Potential Alumni include:
- Pure Productivity Planner
- Exclusive Alumni events
- Mentoring and coaching
- Using the letters PPA after your name
10 Modules
Welcome
Congratulations on taking this big step and investing in your future.
Inside this programme you will learn the 5 foundation principles for success in the art business.
But before you start - some housekeeping!
Meet the Team
Pure is a professional organisation which has been supporting the creative community in unlocking their full potential since 2009. We have a proven track record in being transparent, honest and inspirational.
We support artists in making the right choices in order to develop their career and side step self sabotage.
We enable opportunities to learn, take action and get involved.
We act as both cheerleader and annoying friend; the one who always asks the difficult questions and encourages you to try just that little bit harder so you can go that little bit further!
Warm up activities
Before you begin any activity it is essential you gain absolute clarity of your intention.
These warmup activities are based on the NLP well-formed outcome activity and are aimed at exploring and helping you understand, define and get clarity on your individual purpose – your personal what, when, where and how questions.
Some artists see their work as a commercial endeavour, simply to make money, while others see it more as a vocation – neither is wrong - it is just important to understand your own intention and be honest and clear about it. By so doing you are most likely to succeed.
This module also contains videos to watch of artists discussing various related topics including procrastination and dream planning, and some PDF downloads you may find useful as you progress through the programme.
Mindset
We see with our brains not with our eyes, so we first approach everything with our thoughts, which trigger our feelings and motivate our behaviour. To be successful therefore, we must master our mindset and believe it is never too late to pursue our dreams.
Making
Google defines art as: the expression or application of human creative skill and imagination, typically in a visual form such as painting or sculpture, producing works to be appreciated primarily for their beauty or emotional power.
Personally I prefer to think of art as a verb - we are artists because we create; we make; we art.
Managing
Successful artists spend a good percentage of their time in activities other than the actual making of work. They spend time on their art business; marketing; finance; administration etc.
These activities are important, but should not over shadow the main purpose of making art. To be successful in any field or endeavour we need to achieve balance - whatever that means to us personally.
Money
When bankers get together for dinner, they discuss art. When artists get together for dinner, they discuss money!
- Oscar Wilde
Money is an uncomfortable subject for many, but, love it or hate it, we live in a society where we need money to live.
We need to connect with money and make it work for us, because, at the end of the day, money is just a tool that gives us choices.
To attract more money you need to hone your abundant mindset, strong in the belief you will receive what you need.
Marketing
Marketing is the action or business of promoting and selling products, including market research and advertising.
Marketing your art is complex and continually evolving as technology expands and develops, but the fundamentals never change; relationships and amplification are the key.
Programme Completion
Once you have completed the programme and uploaded all of your evidence, please contact Lesley by email at lesley@pureartsgroup.co.uk to organise your graduation 1-2-1 session.
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